Email marketers often cringe at the mention of sending emails to an old email list while running email marketing campaigns. However, many times due to legal reasons or other business related strategies, you have no option but to deliver emails to an old list to make things in order and resolve problems.
There is email marketing strategy to avoid the inherent risks while sending out emails to an old email list and getting more leads. While sending emails, you can also place important and enough questions to make the email campaign perfect.
You found these questions after conducting in-depth research and place interesting tips to keep subscribers engaged with email program. In this case, you can even add offering to give a reason to the subscribers for purchasing the product which gives them satisfaction and includes discounts.
What is email marketing strategy?
An email marketing strategy is a perfect method which helps marketers to utilize the consistent resource for nurturing recipient and achieve desired marketing growth with email advertising. It seem we’ve to convert significant leads into loyal customers for increasing the conversion rate and take social action automatically.
How email marketing strategy benefits your business?
A complete strategy is important for multiple reasons and that helps to create targeted messages for email campaigns to promote your brand. You must be having an complete email marketing strategy in place to take forward the market for loyal community and give relevant ideas and messaging in group to grow your email list.
It’s important to plan out when to send time-based promotions for increasing the conversions and executing your effort in the right direction. When your writing are created in the right direction for the industry, then you need to focus more on personalize messages to engage your subscribers and work on the success of your email campaign.
Email marketing strategies spell out all the marketing tips which can help to make the services more achievable. A company needs to have a well-established communication channel to give it in the right sense and makes the email campaigns more successful.
Risk vs. Reward
If you need to deliver emails to an old or inactive list for legal issues in email marketing campaigns to user, then you can scroll down to the next step depending on the requirement.
In this way, you can implement strong email marketing strategies to stay almost quick for the true subscribers, which mean including important items in the email copy and embed special and personalized thought to make segment.
However, if it is a choice, then you need to pause before hitting the ‘send‘ button and come to an end if you are sending less important messages. There are high chance to take several steps as many addresses are dead ones, and sending out emails to such a list can put your brand reputation at stake.
Through this method, you are growing your contact list. Along with that, you’ll do considerable damage to the deliverability and the entire email marketing campaign strategy. Apart from the above-mentioned damages, your existing active email subscribers may also experience the effect of such a hard campaign, but on a negative note in hand.
So, you must use an awesome email marketing strategy to make sure that this email campaign will give you more rewards in exchange for the risk you are about to undertake and sends back lumpsum amount in return.
If you’re sure, it’s important that subscribers read and analyze the ways to reduce the negative effect. Then, let me clear your doubts with some powerful email marketing strategy to make your email marketing case more effective.
Email Marketing Strategy to Send Emails on Old Email List
Opt for a Valid Clean List
Email lists that are old and inactive often play host to addresses of unknown users and spam traps. It is important you opt for a list validation service and remove all such unwanted available addresses in marketing email.
Have you ever made and run your list through the validation service just before sending emails? If the ratio of unknown users and spam traps is high on your list, then be alert before making the email campaigns. Proceeding with such a list means inviting spam traps.
List validation services like Datavalidation and Writeverify, provide such feature, which predicts how much percentage of emails are invalid and needs cleaning to put the active and happy subscribers in the list.
After that you can send emails to everyone in the contact list to make them reading everything in the emails. Even you can say important information so that your subscriber goes to the inbox to check out.
Be extra careful with IP addresses and domains
After cleaning your list of unwanted IDs, the next point of concern is the segmentation of your list. For an extended period, a particular segment has been specifically set aside for receiving your emails and someone reaching to your inbox may make you experience uncomfortable and you won’t allow anything to enter into your inbox.
Hence, there are possibilities that your old list will now trigger(engage) spam complaints and also have very little engagement. Such situation can alert the mailbox providers, hampering your IP address and domain reputation badly.
Thus, you must use a simple email marketing strategy and be very careful with the relevant IP addresses and valuable domains that you will use to send the email. This is one of the most important email marketing strategy to be followed. You can opt for these two basic approaches:
Opt for small volume campaigns stretched over an extended period. Send these email marketing strategy with high-engagement messages to a list of quality subscribers.
This brings a balance source- you’ve a larger portion of products to counterfeit the bad rather than analyzing wife individual. This will not just minimize the effect but also many will make it to the inbox as you apply smart strategy to make overall email campaign effective.
To get better results, you must select high volume IP addresses and easily send wide messages for understanding the psychology of per person and moving the information in the right direction.
You will need to monitor your placement very cautiously. If you see a dip, then you must pull back, or try the other approach mentioned next. Few more tips are mentioned in our Email Marketing Optimization blog post.
You can designate a particular IP address. You use this IP address to quarantine mailings to the inactive list. If you are looking to send an email to a large number of the inactive or old subscriber, you will have to sacrifice an IP address to ensure safety and performance of other IP addresses.
If you are taking up this approach, then first you must send the email to your most recent or best addresses. These will have more chances of making it to the inboxes and become more visible to the eyes of subscribers. As later you continue to send, mailbox providers will either route your emails to the spam folders or block your messages.
With EasySendy Pro; you can quickly switch SMTP relays to optimize your email delivery through the various grade of IP addresses and sending domain setup of your choice; a detail which has been discussed in this blog post- Reasons why Businesses are using EasySendy Pro.
Run a test, if you can
Instead, you can tried and tested methods is another important email marketing strategy. If you have the option, then you can try an experiment with a small portion of your list. Monitor the results minutely to understand what is the best possible way to proceed with the remaining list through personalized email as effective email marketing. If you are opting to send emails for purposes other than legal, then you will need to monitor the engagement level carefully. Also look for the negative metrics like unsubscribe or complaints. You can use personalization method to increase click through rates which works best for your email campaigns.
If you are all set to deploy, you must monitor carefully- whether you are sending an email blast to a large list or trying out with small portions. Rope in your SMTP relay provider so that any damage can be controlled in time.
Implementing most of these email marketing strategy helps you to send the emails to an old email list.
About EasySendy Pro
EasySendy Pro is an email marketing platform for the digital marketing team. It integrates with multiple SMTP relay service providers and enables delivery of email campaigns to a list of opt-in emails. You can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign. It also has smart autoresponder and email list segmentation.
To support Micro-Deliverability in Emails; currently, EasySendy Pro allows integration with SMTP relay gateways like Amazon SES, Mandrill, SendGrid, SparkPost, LeaderSend, Dyn, Elasticemail, MailGun, SendinBlue, MailJet, TipiMail, and MailerQ. If you are sending an email to a list of above 25,000 email subscribers, then, Micro-deliverability of the email through multiple SMTP gateways provide better email open rate.
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